PROFESSIONAL EXPERIENCE

Senior Marketing Manager, Curricula
Allergan Medical Institute (AMI)
Allergan Aesthetics, a division of AbbVie
Los Altos, CA, 2024–Present (remote)

Transitioned from Creative Director at an in-house advertising agency to the “client side” as Senior Marketing Manager, Curricula with Allergan Medical Institute.

• Responsible for curricula excellence in developing the mission, education, and training materials for leading brands in facial aesthetics

  • BOTOX Cosmetic, JUVÉDERM Collection of Fillers, SKINVIVE, KYBELLA, SkinMedica, DiamondGlow, Latisse, Allergan Aesthetics Portfolio

• Help lead new product and indication launch efforts—including anatomy education, injector excellence, and Train the Trainer waterfall

• Revamp large group programs with a focus on educational journeys, engagement opportunities, and lasting knowledge retention

Creative Director, Copy
Pacific Communications, a division of AbbVie
Los Altos, CA, 2019–2024 (remote)

Creative Director, Copy, 2023–2024
Associate Creative Director, Copy, 2019–2023

Promoted from Associate Creative Director to Creative Director at an in-house advertising agency specializing in aesthetic brands and treatments.

• Champion strategic and creative deliverables across leading brands in facial aesthetics, totaling $25M+ in annual work

  • BOTOX Cosmetic, JUVÉDERM Collection of Fillers, SKINVIVE, KYBELLA, SkinMedica, DiamondGlow, Latisse, Allergan Aesthetics Portfolio

• Ensure deployment of all aspects of brand-specific marketing strategies and promotional plans

  • Manage 50-100+ tactical executions at any one time

• Successfully reestablish copy teams as strategic partners and high-performing groups within the agency

  • Oversee 12-15 direct and indirect reports across multiple brands

• Establish new product planning and launch efforts to ensure effective sales and implementation

  • Lead creative concepting and pitch efforts to help drive innovative solutions and advertising excellence

Group Copy Supervisor
Juice Pharma
San Francisco, CA, 2018–2019

Group Copy Supervisor at an advertising agency specializing in pharmaceutical brands, products, and devices.

• Oversee copy across clients, totaling $10M+ in annual work

• Successfully reestablish copywriters as a leading team in the agency

• Specialized knowledge of neurology, movement disorders, vaccinations, rare diseases, and more

Copy Supervisor
Evoke Giant (formerly Giant Creative Strategy)
San Francisco, CA, 2015-2018

Promoted from Senior Copywriter to Copy Supervisor at an advertising agency specializing in pharmaceutical brands.

• Manage copywriters, content, and strategy across multiple brands and deliverables

• Create content for digital and printed pieces, including websites, mobile apps, banner ads, pay-per-click ads, emails, fliers, brochures, sales aids, and more

• Specialized knowledge of dermatology, hematology, immunology, patient support programs, rare diseases, and more

Content Marketing Manager
Flywire (formerly Simplee)
Palo Alto, CA, 2014-2015

Content Marketing Manager responsible for the creation and management of all digital, print, and product-related content. Improved company mentions in published articles from less than 1 article per quarter to 15+ articles per quarter.

Copywriter
Merge (formerly GA Communication Group)
Chicago, IL, 2011-2014

Promoted from Executive Assistant to Junior Copywriter to Copywriter at a healthcare communications and marketing agency specializing in pharmaceutical brands, products, and devices. Specialized knowledge of wound care, rare diseases, patient support programs, and more.

Associate Editor
Lynne Rienner Publishers
Boulder, CO, 2005-2011

Promoted from Intern to Associate Editor at an independent book publisher known for its scholarly books, textbooks, and journals in politics, the social sciences, and the humanities.